FENDI, a pioneer in fashion that constantly pursues innovation which boldly imagines and puts it into practice. FENDI will expand imagination through a shoulder strap tied to the handbag spurting strips of brilliance.

Since launched in 2015, FENDI Strap You has been constantly updated. As the bags can’t be changed frequently, but the shoulder straps can be changed frequently. In 2016, Strap You has once again turned into a new collection of glamorous shoulder straps that are perfectly integrated into any outfit with all the style accessories. Use its small, powerful gold or silver hook to lock the unique love between you and your bag.

The street style of colorful “Strap You” meets your need
Olivia Palermo chooses the “Strap You” with the small Peekaboo
Fashion blogger Kristina Bazan also chose to use this color block shoulder strap with a yellow 3Jours
Jessica Alba also chose this color block shoulder strap, but with a black handbag that can be much lower profile

Kendall Jenner uses Fendi’s specially-designed letter shoulder strap
 Chiara Ferragni uses a floral shoulder strap who also has a plain color with Lafayette’s fur pendant
 Elisa Sednaoui used orange serpentine & bright pink Fendi StrapYou with 3Jours at the Venice Film Festival

The “Strap You” continues the pace of the brand’s duality – the two sides of the contrast color. The python stitching leather or the harmonious matching of colored rivets and smooth leather reflects a unique experience when carrying. Through FENDI’s special perspective, the colorful “Strap You” gives the handbag a variety of styles. It also shows the personality of the handbag owner. With the different colors and materials of “Strap You”, the personality of the handbag is also brightened to decorate the different styles. FENDI once again brought the color and the infinite imagination matching the fullest. More significant, it raised the concept of “creative customization” to another level.

The distinctive personality and coolness of the colorful “Strap You” fits perfectly into each FENDI handbag. Whether it’s a funny Peekaboo , a simple streamlined By the Way, a generous 2Jours collection, or a new bag : the Lee and .Com handbags, the Strap You can perfectly match. In addition, the colorful “Strap You” shoulder straps can also be customized, just like the classic 2Jours collection of the brand which can stamp your initials onto the shoulder strap and it is available in two font sizes.

Colorful collision, matching materials and bold combination form a strong contrast. So, what are you waiting for ?Let us enjoy the colorful charm of FENDI “Strap You”!